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Saturday, January 25 • 11:00am - 11:45am
Building a GTM strategy around user and buyer persona

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Approach to discovering and understanding personas (users vs. buyer orgs) and their needs
Aligning your product roadmap and priorities
Aligning your GTM strategy and execution (marketing / sales, top-driven vs land-expand)
Challenges in Decision tree and buyer-intent to closing journey
Their success story and learnings



Speakers
avatar for Sunil Patro

Sunil Patro

Founder and CEO, SignEasy
avatar for Kanti Prabha

Kanti Prabha

COO & Co-founder, Sirion Labs
avatar for Nitesh Nandy

Nitesh Nandy

Co-founder, Hiver


Saturday January 25, 2020 11:00am - 11:45am
Hall 1 + Hall 2

Attendees (35)